About

We help ALIGNED brands sound real.

Frank writes a top-50 ranked philosophy SUBSTACK, created an organic sportswear brand from scratch now featured on numerous best-of lists, and has consulted for 20 years on campaigns for globally recognized talent and brands.

We develop tone of voice, brand language, and creative copy for brands working in health, movement and the outdoors.

We also build infrastructure for character longevity. Using your approved brand voice we train your internal AI systems with a custom prompt structure, so your team can produce on-brand content independently for years.

Our goal is for you to not need us as soon as possible.