Vivobarefoot × SXSW - Gifting & Event Partnership

At SXSW 2025, Sports Organics partnered with Vivobarefoot and movement coach Thosh Collins for a community fitness event that brought together athletes, creatives, and wellness advocates. We supported the activation through product gifting - putting Sports Organics kit on every person on the trail. A simple but effective way to put the product in the right hands, in the right context, alongside the right people.